Enrollment Management
EDU6220 / 3 q.h.
Formerly ED 3220.
Examines specific strategies and approaches for building inquiry and application pools, improving retention, targeting specific populations, and positioning the institution in the market. Effective enrollment management needs to support and be aligned with the mission and priorities of an institution. While an understanding of how demographic shifts, international preferences, economic forces, and changes in the law impact enrollment projections and strategies is essential, going beyond these fundamental causal relationships is critical to achieving enrollment management goals in today’s dynamic and competitive environment.
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