Principles of Marketing
MKT1001 / 3 to 6 q.h.
Formerly MKT 4301.
Consists of lectures, readings, and small group discussions on the role of marketing in contemporary society, in the business enterprise, and in the nonprofit organization. Covers the planning, operations, and evaluation of marketing and promotional efforts necessary for the effective marketing of consumer and industrial products and services in both profit and nonprofit organizations. Prereq. MGT 1001.
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