E-Marketing Solutions

Offers students an opportunity to learn advertising techniques and marketing strategies such as ad server networks, viral and banner ads, and Web portals that allow them to use Web marketing to competitively position an organization or enterprise. Explores customer relationship management strategies that integrate the capabilities of relational databases with the customer-access and community-building capabilities of the Web. Successful e-marketing requires a new set of skills, tools, and strategies. Examines how the Web has changed aspects of the value chain and the distribution of goods and services, including disintermediation and reintermediation.

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