Strategic Communication Management

CMN 6010 3 Quarter Hours
Course Level Graduate
Description Focuses on the rapidly evolving role of organizational communication in the digital era. Since audience expectations regarding transparency and responsiveness are changing dramatically, the course introduces students to stakeholder analysis and the theory and practice of persuasion. Managing communication strategies requires a strong foundation in communication planning methodology in order to design communication programs and initiatives that support organizational performance. Offers students an opportunity to gain an understanding of the evolving roles and responsibilities of communication functions addressing both internal and external audiences. Prereq. CMN 6000.

Course Sections

Section 01
CRN 70669
View Syllabus Download
Session Fall 2016, Second Half Session
Class Meeting Dates 10/31/2016 to 12/17/2016
Instructor Mr. Mark Dickerson
Campus Online Campus
Course Format Online
Costs Course Cost: View Tuition Rates | Books: Visit NU Bookstore Site
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