Introduction to the Digital Era: The Power of Social Media

CMN 6015 3 Quarter Hours
Course Level CPS - Graduate
Description Introduces social media concepts, including the historical, economic, and social foundations of digital era realities. Explores the potential applications of new technologies for both internal and external purposes, across a range of organizations and industries. Explores strategic responsibilities, issues, and challenges in the context of social media leadership. Addresses digital era career-management responsibilities, including the need to establish a strong digital presence, stay current with changing technologies, and consider new and evolving positions and career trajectories. Offers students an opportunity to apply concepts by establishing and/or strengthening their own digital presence and professional brand, in addition to assessing the digital presence of relevant individuals and organizations.


Students should refer to the CPS Prerequisite Table for course prerequisite and corequisite information.


Course Sections

Section 03
CRN 70206
View Syllabus Download
Session Fall 2017 CPS Quarter - Second Half
Class Meeting Dates 10/30/2017 to 12/16/2017
Instructor Rokesha Green
Campus Online Campus
Course Format Online
Costs Course Cost: View Tuition Rates | Books: Visit NU Bookstore Site
Next Term Starts
  • Fall Graduate
    Sep 18, 2017 (6- and 12-week classes)
    Oct 30, 2017 (6-week classes)

Academic Calendar

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