Introduction to the Digital Era: The Power of Social Media
|CMN 6015||3 Quarter Hours|
|Description||Provides an introduction to social media concepts, including the historical, economic, and social foundations of Digital Era realities. Explores the potential applications of new technologies for both internal and external purposes, across a range of organizations and industries. Provides an introduction to social media leadership by addressing strategic responsibilities, issues, and challenges. Addresses Digital Era career-management responsibilities, including the need to establish a strong digital presence, stay current with changing technologies, and consider new and evolving positions and career trajectories. Offers students an opportunity to apply concepts by establishing and/or strengthening their own digital presence and professional brand, in addition to assessing the digital presence of relevant individuals and organizations.|
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