Introduction to the Digital Era: The Power of Social Media
|CMN 6015||3 Quarter Hours|
|Course Level||CPS - Graduate|
|Description||Introduces social media concepts, including the historical, economic, and social foundations of digital era realities. Explores the potential applications of new technologies for both internal and external purposes, across a range of organizations and industries. Explores strategic responsibilities, issues, and challenges in the context of social media leadership. Addresses digital era career-management responsibilities, including the need to establish a strong digital presence, stay current with changing technologies, and consider new and evolving positions and career trajectories. Offers students an opportunity to apply concepts by establishing and/or strengthening their own digital presence and professional brand, in addition to assessing the digital presence of relevant individuals and organizations.|
PrerequisitesStudents should refer to the CPS Prerequisite Table for course prerequisite and corequisite information.