Consumer Behaviors in the Online Environment

CMN 6040 3 Quarter Hours
Course Level CPS - Graduate
Description Explores important concepts about consumer behaviors in the online environments, including the social media environment and the electronic commerce (eCommerce) environment. Topics include consumer engagement with social media, electronic word of mouth (eWOM), branding and advertising issues in social media, methodological perspectives on social media, consumer expectations and online shopping preferences in eCommerce environment, and public policy issues in social and digital media.

Prerequisites

Students should refer to the CPS Prerequisite Table for course prerequisite and corequisite information.

 

Course Sections

Section 01
CRN 70960
View Syllabus Download
Session Fall 2017 CPS Quarter - Second Half
Class Meeting Dates 10/30/2017 to 12/16/2017
Instructor Ming-Yi Wu
Campus Online Campus
Course Format Online
Costs Course Cost: View Tuition Rates | Books: Visit NU Bookstore Site
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