|CMN 6050||3 Quarter Hours|
|Course Level||CPS - Graduate|
|Description||Examines crisis communication from the perspective of practitioners as well as academics. Both groups have examined accommodation as well as avoidance strategies for crisis communication. Crises are a fact of life in organizations. Natural disasters, sexual harassment charges, psychopathic acts, and product callbacks are a few situations that require intelligent communication to internal and external stakeholders. Includes analysis of several crisis-communication studies, including recommendations for â€œwhat I would have done instead.â€ Reviews the elements of an effective crisis communication plan and development of communication tactics for a range of stakeholder audiences.|
PrerequisitesStudents should refer to the Registrar’s Course Catalog for course prerequisite information.