Managing Communication Resources

CMN 6201 3 Quarter Hours
Course Level CPS - Graduate
Description Examines the fundamental responsibilities of managing and allocating resources to build an effective communication function, including return-on-investment methodology, negotiation skills, and budgeting. Offers students an opportunity to explore the pros and cons of outsourcing versus internal capacity development and the best practices in managing external agency resources.

Prerequisites

Students should refer to the CPS Prerequisite Table for course prerequisite and corequisite information.

 

Course Sections

There are no current sections scheduled for this course. Undergraduate course numbers changed beginning with the Fall 2016 term. Please make sure you are using the current course number.
Next Term Starts
  • Winter Graduate
    Jan 8, 2018 (6- and 12-week classes)
    Feb 19, 2018 (6-week classes)

Academic Calendar

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