Managing for Digital Media

DGM 6280 4 Quarter Hours
Course Level CPS - Graduate
Description Surveys evolving best practices in creative industry management. Begins with the recognition that managing in an environment of innovation and creative media requires a radical rethinking of traditional managerial paradigms. Agile response to technological change requires strategic alternatives in company goals, priorities, and direction. Intellectual content and creativity are difficult to value within classic financial models. New devices and social networks demand responsive action in internal and external communications. Correctly valuing the performance of highly creative people can be key in maintaining or gaining a leadership position. Uses case studies, presentations, and team-based analysis to examine these challenges and discuss effective responses.

Prerequisites

Students should refer to the CPS Prerequisite Table for course prerequisite and corequisite information.

 

Course Sections

There are no current sections scheduled for this course. Undergraduate course numbers changed beginning with the Fall 2016 term. Please make sure you are using the current course number.
Next Term Starts
  • Fall Undergraduate
    Sep 4, 2017 (7.5- and 15-week classes)
    Oct 25, 2017 (7.5-week classes)
  • Fall Graduate
    Sep 18, 2017 (6- and 12-week classes)
    Oct 30, 2017 (6-week classes)

Academic Calendar

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