Managing for Digital Media

DGM 6280 4 Quarter Hours
Course Level CPS - Graduate
Description Surveys evolving best practices in creative industry management. Begins with the recognition that managing in an environment of innovation and creative media requires a radical rethinking of traditional managerial paradigms. Agile response to technological change requires strategic alternatives in company goals, priorities, and direction. Intellectual content and creativity are difficult to value within classic financial models. New devices and social networks demand responsive action in internal and external communications. Correctly valuing the performance of highly creative people can be key in maintaining or gaining a leadership position. Uses case studies, presentations, and team-based analysis to examine these challenges and discuss effective responses.

Prerequisites

Students should refer to the CPS Prerequisite Table for course prerequisite and corequisite information.

 

Course Sections

Section 01
CRN 80634
View Syllabus Download
Session Spring 2017 CPS Quarter - Full Term
Class Meeting Dates 04/10/2017 to 07/01/2017
Instructor Erin Hoffer
Campus Online Campus
Course Format Online
Costs Course Cost: View Tuition Rates | Books: Visit NU Bookstore Site
Next Term Starts
  • Spring Graduate
    Apr 10, 2017 (6- and 12-week classes)
    May 22, 2017 (6-week classes)
  • Summer Undergraduate
    May 8, 2017 (7.5- and 15-week classes)
    May 22, 2017 (7.5-week classes)
    July 3, 2017 (7.5-week classes)

Academic Calendar

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