Social Media and Brand Strategy Implementation

DGM 6290 4 Quarter Hours
Course Level Graduate
Description Offers students an opportunity to develop the context for working with marketing professionals to implement strategy in a variety of social media, from blogs to social networking sites, and from game worlds to content communities. Social media environments have become a prime target for product and personal marketing, advertising, and supporting a brand image. But their differences from passive media and even standard websites have made it more difficult to apply traditional thinking to these digital media channels. Utilizes lectures, research, projects, and case studies. Prereq. DGM 6285.

Course Sections

Section 01
CRN 70753
View Syllabus Download
Session Fall 2015, Full-Term Session
Class Meeting Dates 09/21/2015 to 12/19/2015
Instructor Mr. Michael Flint
Schedule Wednesday 5:40 p.m. - 7:40 p.m.
Campus Boston Main Campus
Course Format Blended
Costs Course Cost: View Tuition Rates | Books: Visit NU Bookstore Site
Next Term Starts
  • Fall Term
    Sep 21, 2015 (12- and 6-week classes)
    Nov 2, 2015 (6-week classes)

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