Social Media and Brand Strategy Implementation

DGM 6290	4 Quarter Hours
Course Level	Graduate
Description	Social media environments have become a prime target for product and personal marketing, advertising, and supporting a brand image. But their differences from passive media and even standard websites have made it more difficult to apply traditional thinking to these digital media channels. Through lectures, research, projects, and case studies, this course provides students the opportunity to develop the context for working with marketing professionals to implement strategy in a variety of social media, from blogs to social networking sites, and from game worlds to content communities. Prereq. DGM 6285.
Course Sections There are no current sections scheduled for this course. Course numbers changed beginning with the Fall 2009 term. Please make sure you are using the current course number.

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