Social Media and Brand Strategy Implementation

DGM 6290 4 Quarter Hours
Course Level CPS - Graduate
Description Offers students an opportunity to develop the context for working with marketing professionals to implement strategy in a variety of social media, from blogs to social networking sites, and from game worlds to content communities. Social media environments have become a prime target for product and personal marketing, advertising, and supporting a brand image. But their differences from passive media and even standard websites have made it more difficult to apply traditional thinking to these digital media channels. Utilizes lectures, research, projects, and case studies. Prereq. DGM 6285.

Prerequisites

Students should refer to the CPS Prerequisite Table for course prerequisite and corequisite information.

 

Course Sections

Section 01
CRN 80439
Session Spring 2017 CPS Quarter - Full Term
Class Meeting Dates 04/10/2017 to 07/01/2017
Instructor Christine Perkett
Campus Online Campus
Course Format Online
Costs Course Cost: View Tuition Rates | Books: Visit NU Bookstore Site
Next Term Starts
  • Spring Graduate
    Apr 10, 2017 (6- and 12-week classes)
    May 22, 2017 (6-week classes)
  • Summer Undergraduate
    May 8, 2017 (7.5- and 15-week classes)
    May 22, 2017 (7.5-week classes)
    July 3, 2017 (7.5-week classes)

Academic Calendar

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