Social Media and Brand Strategy Implementation

DGM 6290 4 Quarter Hours
Course Level Graduate
Description Offers students an opportunity to develop the context for working with marketing professionals to implement strategy in a variety of social media, from blogs to social networking sites, and from game worlds to content communities. Social media environments have become a prime target for product and personal marketing, advertising, and supporting a brand image. But their differences from passive media and even standard websites have made it more difficult to apply traditional thinking to these digital media channels. Utilizes lectures, research, projects, and case studies.

Course Sections

There are no current sections scheduled for this course. Course numbers changed beginning with the Fall 2009 term. Please make sure you are using the current course number.
Upcoming Academic Term Dates
  • Spring Term
    May 19, 2014 (6-week classes)
  • Summer Term
    Jun 30, 2014 (4-, 6-, and 12-week classes)
    Jul 28, 2014 (4-week classes)

Academic Calendar

Talk to an Enrollment Coach

We can walk you through your program options and the application process.

 

Call Toll Free:
877.668.7727
Email:
Contact Us
©