Social Media and Brand Strategy Implementation

DGM 6290 4 Quarter Hours
Course Level Graduate
Description Offers students an opportunity to develop the context for working with marketing professionals to implement strategy in a variety of social media, from blogs to social networking sites, and from game worlds to content communities. Social media environments have become a prime target for product and personal marketing, advertising, and supporting a brand image. But their differences from passive media and even standard websites have made it more difficult to apply traditional thinking to these digital media channels. Utilizes lectures, research, projects, and case studies.

Course Sections

Section 01
CRN 70878
Session Fall 2014, Full-Term Session
Class Meeting Dates 09/08/2014 to 12/06/2014
Instructor Mr. Michael Flint
Schedule Wednesday 5:40 p.m. - 7:40 p.m.
Campus Boston Main Campus
Course Format Blended
Costs Course Cost: View Tuition Rates | Books: Visit NU Bookstore Site
Next Class Starts
  • Summer Term
    Jul 28, 2014 (4-week classes)
  • Fall Term
    Sep 8, 2014 (6- and 12-week classes)
    Oct 20, 2014 (6-week classes)

Academic Calendar

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