Consumer Behavior

MKT 2220 3 Semester Hours
Course Level CPS - Undergraduate Semester
Description Examines the major theoretical approaches to consumer behavior. Examines how the concepts of affect and cognition, behavior, and learning can be used to design and execute an effective marketing strategy in an environment that is more consumer empowered. Understanding the decision-making process, attitude, and behavior of buyers, as well as the impact of the environment, is essential to developing marketing plans in which sophisticated customer relationship management approaches are dependent upon knowing the customer needs and motives. Offers students an opportunity to gain a better understanding of their own buying behavior.


Students should refer to the CPS Prerequisite Table for course prerequisite and corequisite information.


Course Sections

Section 01
CRN 90222
View Syllabus Download
Session Fall 2017 CPS Semester - Second Half
Class Meeting Dates 10/25/2017 to 12/16/2017
Instructor Bill Davidge
Campus Online Campus
Course Format Online
Costs Course Cost: View Tuition Rates | Books: Visit NU Bookstore Site
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