Public Relations Research: Understanding External Audiences

PBR 6710 3 Quarter Hours
Course Level CPS - Graduate
Description Focuses on the important role of market research and the use of existing data to gain insights into the attitudes of a wide range of external stakeholders, including journalists, investors, and customers, as well as the role environmental conditions play in the overall media campaign process. Offers students an opportunity to gain in-depth knowledge of research steps—including surveys, focus groups, and psychographic data—and to identify and analyze attitudinal patterns in target audiences as the foundation for effective public and media relations campaign strategies.


Students should refer to the CPS Prerequisite Table for course prerequisite and corequisite information.


Course Sections

Section 01
CRN 70644
View Syllabus Download
Session Fall 2017 CPS Quarter - Second Half
Class Meeting Dates 10/30/2017 to 12/16/2017
Instructor Donna Cardarelli
Campus Online Campus
Course Format Online
Costs Course Cost: View Tuition Rates | Books: Visit NU Bookstore Site
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