Crisis Communication
CMN6050 / 3 or 5 q.h.
Formerly CMN 3050.
Examines crisis communication from the perspective of practitioners as well as academics. Both groups have examined accommodation as well as avoidance strategies for crisis communication. Crises are a fact of life in organizations. Natural disasters, sexual harassment charges, psychopathic acts, and product callbacks are a few situations that require intelligent communication to internal and external stakeholders. Studies cases of crisis and examines principles and theories that can be guides for communicating during crisis.
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