Graduate Certificate in Public and Media Relations

Campus Locations Online
Also available 100% Online Yes
Other Format(s)
Credits Required for Graduation 18
Entry Terms Fall Quarter, Winter Quarter, Spring Quarter
Meets International Visa Requirements No

Overview

There is growing demand for communication professionals with digital media skills and a strategic perspective on brand and reputation management. According to the Bureau of Labor Statistics, employment of public relations specialists and managers will grow by 12% and 13%, respectively. The Graduate Certificate in Public and Media Relations will prepare communication professionals who focus on external stakeholders for the challenges of a rapidly changing industry. This program focuses on developing strategic communication plans, crafting compelling messages, and performing audience research, while preparing students with the latest skills in digital platforms, tools, and techniques.

The goal of this program is to equip graduates with the knowledge and skills to:

  • Design and produce public and media relations campaigns using written materials, social media, audio, video, and Web-based tools.
  • Identify and anticipate audience behavior and expectations using primary and secondary research methods.
  • Strategically design, implement, and evaluate campaigns that support organizational performance.

The courses in this program also serve as a concentration in Master of Science in Corporate and Organizational Communication.


Curriculum

 

Please note: Students who started this program prior to Fall 2017 should follow the curriculum reflected on their DegreeWorks audits via the self-service tab of their myNEU portal.  Please consult your advisor with any questions.

Required Courses (12 q.h.)

PBR 6100 Introduction to Public Relations
(This course can be waived for experienced public relations professionals .)
3 q.h.
PBR 6710 Public Relations Research: Understanding External Audiences
(Prerequisite PBR 6100)
3 q.h.
PBR 6130 Public Relations Writing Seminar 1 (Prerequisite PBR 6710) 3 q.h. 
PBR 6140 Public Relations Writing Seminar 2 3 q.h.


Elective Courses (6-7 q.h.)

Complete two of the following courses. (If PBR 6100 is waived, complete three of the following.)

PBR 6135 Public Relations Strategy and Planning 3 q.h. 
PBR 6125 Community Relations and Corporate Social Responsibility  3 q.h. 
CMN 6025 Digital Era Skills: Platforms, Tools, and Techniques 3 q.h. 
CMN 6035 Legal, Policy, and Ethical Issues in the Digital Era 3 q.h.
CMN 6045 Leveraging Digital Technologies: Strategy, Assessment, and Governance 3 q.h. 
DGM 6290 Social Media and Brand Strategy Implementation 4 q.h.

 

Required minimum credit hours: 18-19 q.h. depending on selected elective courses.


Admissions Requirements

Below are the official Admissions Requirements for this program.

  • Online application
  • Statement of purpose (500-1000 words): identifying your educational goals and expectations from the program; please be aware that the University's academic policy on plagiarism applies to applicant's statement of purpose
  • Professional resume: Current resume that displays job responsibilities, relevant experience, and education history
  • Official undergraduate degree documentation
  • Proof of English language proficiency: ONLY for students for whom English is not their primary language: English language proficiency guidelines

For general admissions information and recommended admissions deadlines, Graduate Admissions.

All requirements must be received prior to review.


Tuition

Estimated total tuition for this program is $12,078.00.

Tuition for individual courses is based on the number of quarter hours. Most courses are 3-6 quarter hours. See Graduate Tuition Rates for details.

Use our Tuition Calculator below to see if transfer credit or tuition reimbursement from your employer could reduce your total tuition.

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Please note: The estimated total tuition is based on tuition rates for Academic Year 2017-18 and does not include any fees or other expenses. Some courses and labs have tuition rates that may increase or decrease total tuition. Tuition and fees are subject to revision by the president and Board of Trustees at any time.

*A maximum of 9 quarter hours of graduate- or doctoral-level credit obtained at another institution may be awarded as Advanced Graduate Credit to the Doctor of Education program.

Talk to an Enrollment Coach

We can walk you through your program options and the application process.

 

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    Sep 18, 2017 (6- and 12-week classes)
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