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Introduction to Public Relations
PR 3100 / 3 q.h.
June 25 - July 21
Boston (Hybrid) W 5:45 PM-7:30 PM
This course introduces students to the public relations profession. It approaches public relations as a management function. The course will cover public relations process models, writing, uses of new media, working with the press, brainstorming, critical thinking, the importance and influence of public opinion, and identifying and working with various target audiences within and outside of an organization. It emphasizes an integrated marketing approach which combines principles of marketing, advertising and public relations. The course will introduce students to legal and ethical issues in public relations and introduce problem-solving skills by looking at topical case studies. The goal is to give students an overview of the dynamics, skills, and motives of the profession.
Waiver option: Students who have taken an introductory public relations course at an accredited college or university in the past three years and received a B or higher can waive this requirement with approval of an SPCS adviser and the instructor. Students desiring to waive this requirement should supply a course description. Students who are granted permission to waive this course can select an additional elective.
Public Relations Process and Practice
PR 3120 / 3 q.h.
July 23 - August 18
Boston (Hybrid) W 5:45 PM-7:30 PM
This final course in the program puts theory and skills to practice. Enables students to work in a team to provide a public relations plan based on integrated marketing communications for an actual client. Desktop publishing skills will be taught so that students can visually present final work. Final work might include a PowerPoint presentation along with a portfolio of work, including the public relations plan, and collateral material such as a brochure, news release, press kit, and an advertisement.
Prerequisite: PR 3100 Introduction to Public Relations, or equivalent. |
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