Search Engine Optimization: Strategy and Implementation

DGM 6550 4 Quarter Hours
Course Level CPS - Graduate
Description A website’s frequency ranking in a content search critically impacts its visibility and, ultimately, viability. This course connects the search engine optimization (SEO) process to marketing and social media strategy by introducing students to the concepts behind consumer search behavior, search engine algorithms, and SEO analysis using tools such as Google Analytics. Seeks to provide foundational guidance on topics such as organic search tactics, website optimization, and keyword research and selection.


Students should refer to the CPS Prerequisite Table for course prerequisite and corequisite information.


Course Sections

There are no current sections scheduled for this course. Undergraduate course numbers changed beginning with the Fall 2016 term. Please make sure you are using the current course number.
Next Term Starts
  • Winter Graduate
    Jan 8, 2018 (6- and 12-week classes)
    Feb 19, 2018 (6-week classes)

Academic Calendar

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