The Advertising and Promotion of Drug and Medical Device Products

RGA 6219 4 Quarter Hours
Course Level CPS - Graduate
Description Analyzes the regulatory and legal guidelines and standards applicable to the promotion of drug and medical device products in the U.S. market. Includes regulations and policies of the FDA, FTC, DEA, PHS, Office of the Inspector General (OIG), as well as professional guidelines of relevant organizations including Advamed, ACCME, ACP, PhRMA, and the AMA. Also explores marketing issues specific to brand-name (prescription and OTC), generic, and compounding pharmacy contexts, including continuing medical education, advertising of compounding products, off-label promotion, gifts to physicians, and direct-to-consumer advertising. Uses advertisements and case studies, including notable enforcement actions by the FDA and FTC, to illustrate and discuss subjects of interest.

Prerequisites

Students should refer to the CPS Prerequisite Table for course prerequisite and corequisite information.

 

Course Sections

Section 02
CRN 20512
View Syllabus Download
Session Winter 2018 CPS Quarter - Full Term
Class Meeting Dates 01/08/2018 to 03/31/2018
Instructor Beverly Lach
Campus Boston Main Campus
Course Format Traditional
Costs Course Cost: View Tuition Rates | Books: Visit NU Bookstore Site
Section 03
CRN 21026
View Syllabus Download
Session Winter 2018 CPS Quarter - Full Term
Class Meeting Dates 01/08/2018 to 03/31/2018
Instructor Mary Dronitsky
Campus Online Campus
Course Format Online
Costs Course Cost: View Tuition Rates | Books: Visit NU Bookstore Site
Next Term Starts
  • Winter Graduate
    Jan 8, 2018 (6- and 12-week classes)
    Feb 19, 2018 (6-week classes)

Academic Calendar

Talk to an Enrollment Coach

We can walk you through your program options and the application process.

 

Call Toll Free:
877.668.7727
Email:
Contact Us
©