Bachelor of Science in Professional Communication

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Overview

Translate Complex Information into Understandable Language


The Bachelor of Science in Professional Communication is designed for students who aspire to understand how to generate creative, high quality digital and paper-based content that effectively communicates ideas and messages to a variety of audience. The program focuses on market-driven communication tools to address industry’s organizational, technical, and creative writing challenges. It promotes critical thinking and interpersonal skills that empower students to be adaptable communicators with real world experience, and it provides the opportunity to deepen mastery of specific skill sets through specialization in organizational communication, technical communication, graphic communication, and creative writing. Students will have the opportunity to build a portfolio of their work and to become knowledgeable and skilled in the roles and uses of various media in communications.

Career Outlook


Communications skills are in demand by employers.  In particular, social media and other digital/internet communications skills are the single most in demand skill set among employers hiring communications professionals.  There is also demand for graduates with graphic design and web development skills.  Technical writing is a niche market with demand for skilled specialists.  Other career opportunities exist in areas such as marketing research and marketing analysis.

Interested in learning more about our bachelor's degrees and the pace yourself format? View our recently filmed webinar.


Curriculum

Please note: The College of Professional Studies undergraduate programs will operate on a semester academic calendar in fall 2016. Read more...

Students who started this program prior to Fall 2015 should follow the curriculum reflected on their manual degree audit, which can be obtained by contacting their academic advisor.

 

General Foundation Courses (30 s.h.)

ENG 1105 College Writing 1 3 s.h.
ENG 1106
College Writing 1 Lab   1 s.h.
ENG 1107 College Writing 2   3 s.h.
ENG 1108 College Writing 2 Lab   1 s.h.
ENG 3107 Writing for the Professions-Business & SS 3 s.h.
ENG 3108 Writing for the Professions Lab-Business & SS 1 s.h.
ITC 1000
    or
ITC 2016
Computer Applications
    or
End User Data Analysis Tools
 
MTH 1100 College Algebra 3 s.h.
MTH 2310 Statistics in the Behavioral and Social Sciences 3 s.h.
  Engaging with the Natural and Designed World 3 s.h.
  Understanding Societies and Institutions 3 s.h.
  Engaging Difference and Diversity 3 s.h.

 

Professional Communication Foundation Courses (42 s.h.)

MGT 1100 Introduction to Business  3 s.h.
MKT 2100 Principles of Marketing 3 s.h.
MKT 2220 Consumer Behavior 3 s.h.
PHL 2120 Ethical Issues in Communication 3 s.h.
ART 2000 Typography: Communicating Content with Form 3 s.h.
ART 2100 Foundation in Visual Communication 3 s.h.
ART 2200 Fundamentals of Computer Graphics & Desktop Publishing 3 s.h.
CMN 1100 Organizational Communication 3 s.h.
CMN 2310 Professional Speaking 3 s.h.
CMN 3400 Advanced Organizational Communication 3 s.h.
CMN 4220 Organizational Communication Measurement & Assessment 3 s.h.
ENG 3260 Writing to Inform and Persuade 3 s.h.
TCC 2200 Introduction to Technical Writing 3 s.h.
TCC 3450 Writing for the Web 3 s.h.

 

Concentration (15 s.h.)

Choose one concentration:

Creative Writing Concentration
ENG 3210 Writing for Young Readers 3 s.h.
ENG 3220 Writing Poetry 3 s.h.
ENG 3230 Writing Fiction 3 s.h.
ENG 3240 Writing Nonfiction 3 s.h.
ENG 4210 Writing for Publication 3 s.h.

 

Graphic Communication Concentration
ART 3100 Visual Foundations: Color 3 s.h.
ART 3110 Electronic Publishing and Design 3 s.h.
ART 4100 Graphic Communication 1 3 s.h.
ART 4110 Graphic Communication 2 3 s.h.
ART 4120 Advertising Design 3 s.h.

 

Organizational Communication Concentration
CMN 3320 Public Relations Basics & Practice 3 s.h.
CMN 3330 Digital Communication & Organizations 3 s.h.
CMN 3340 Gender & Communication 3 s.h.
CMN 3350 Intercultural Communication 3 s.h.
CMN 3360 Crisis Communication 3 s.h.

 

Technical Communication Concentration
TCC 3200 Digital & Social Communication Technologies 3 s.h.
TCC 3210 Technical Editing 3 s.h.
TCC 3220 Technical Promotional Writing 3 s.h.
TCC 3230 Writing for the Biotechnology & Pharmaceutical Industries 3 s.h.
TCC 3240 Proposal and Grant Writing 3 s.h.


Capstone (3 s.h.)

CMN 4850 Capstone in Professional Communication 3 s.h.


Open Electives (30 s.h.)

(No more than 6 electives with ACC, FIN, MGT or MKT prefixes.)  

 

Required minimum credit hours: 120 s.h.

 


Admissions Requirements

Below are the official Admissions Requirements for this program.


Student Profile

Who Will Your Classmates Be?


This bachelor’s degree program is designed for students who wish to pursue a career
in a communications-related area. These areas include, but are not limited to, roles in public relations, fundraising, marketing, marketing analysis and research, sales, human resources, technical/scientific writing, grant writing, or journalism.  

Many graduates pursue careers as public relations and marketing writers and designers, technical writers, editors, or communication managers.


Learning Outcomes

Learning Outcomes


  1. Specialized Knowledge

    Define, construct, and properly use written, spoken and visual communication targeted for varied audiences and purposes. 

  2. Broad Integrated Knowledge

    Prepare written, spoken, and visual communication for targeted audiences using tools, technologies, and conventions common to industry.

  3. Intellectual Skills
    Apply communication strategies in ways that make written, verbal, and visual products easy to understand with respect to articulated standards.

  4. Applied Learning
    Formulate a response to a specific topic, problem, or issue at the individual level, as well as demonstrate and incorporate insights from others at the collaborative level. 

  5. Civic Learning
    Demonstrate a range of written, spoken, and visual communication skills applicable to local, national, and global perspectives requiring extensive analysis and development.

Talk to an Enrollment Coach

We can walk you through your program options and the application process.

 

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Next Term Starts
  • Winter Graduate
    Jan 8, 2018 (6- and 12-week classes)
    Feb 19, 2018 (6-week classes)

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